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Client:itsu
Title:The Anti-Christmas Ad
+21% talkability
- Insight:
- Every December, consumer search interest in itsu plunges — accompanied by a 15% decline in grocery sales. Christmas is the one time of year consumers actively seek out ads, so brands spend tens of millions trying to buy their attention.
- Idea:
- itsu didn’t have tens of millions, they had £10k. When budget is limited, cut-through is king. We created the anti-Christmas Christmas ad: a sarcastic tug on the heart strings of the nation. Whilst the nation tucks into turkey, itsu waits patiently for January.
- Results:
- At a time when itsu had no right to show up, we delivered 7 million organic views and, more critically, increased talkability for the brand by 21%.