← All work
Client:itsu
Title:“It’s WHO?!”
4.6M organic views
- Insight:
- Over 60% of Brits still don’t know who itsu are. A lack of notoriety is an issue shared with ‘legend of the internet’ Ronnie Pickering — an internet icon who, according to our Engines of Culture, was just as relevant today as 10 years ago.
- Idea:
- We painstakingly recreated the well-meme’d viral road rage scene that shot Ronnie Pickering to fame in 2015, but with a not-so-subtle twist: “It’s Who?”… “Itsu”.
- Results:
- Over 4.6M organic views across social, 14 pieces of media coverage and the second best performing itsu content of all time. More importantly, awareness for itsu increased by 9% in the North-East and North-West of England in a single quarter.