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Client:Endura
Title:Don’t be a helmet, wear one!
3M+ views
- Insight:
- Lime bikes have become a fixture of urban culture. The neon green bikes are four times heavier than regular bicycles, and in 2025 contributed to 11,000 serious e-bike crashes.
- Idea:
- The biggest cultural flashpoint around cycling is helmet safety. We stirred the debate by physically crashing an e-bike into our own ad. The message was simple — “Don’t be a helmet, wear one.”
- Results:
- Endura’s most successful social campaign, generating over 3M views across social and making ‘Endura Helmets’ a breakout related search term.