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Client:National Express
Title:Cease & Desist
+62% talkability MoM
- Insight:
- 11% of all conversations around National Express mention the song ‘National Express’ by The Divine Comedy. Most agencies would suggest using the track in the next TVC — but when you’re in the business of earning attention, you have to be unexpected.
- Idea:
- We issued The Divine Comedy a Cease and Desist across social, then turned up at their Brighton gig with a bus to take them to the High Courts of Justice.
- Results:
- A static post became National Express’s most successful post of the last 5 years, gaining 4.5 million views and a mention on BBC radio. Critically, it created a 62% month-on-month increase in talkability.
